fibre space
Industry
Small Business
Over the last 15 years, yarn boutique fibre space has become a pillar in the Old Town Alexandria small business community. It has been the go to place for a community of makers – hand knitters, crocheters, and spinners.
Danielle, the owner of the fibre space shop, has been knitting since the age of six. A Pittsburgh native with a degree in international development, she moved to the D.C. area to find a job and quickly established a career in nonprofit management and fundraising. For extra cash, she turned her hobby into a job and taught knitting classes in the evening at area shops. With a heavy dose of sarcasm and a tough-love style of teaching, Danielle quickly developed a following of students – busy D.C. professionals looking for a creative outlet. In July 2009, fibre space was born and we have been by her side ever since.
Beyond just its notable exterior murals and unique triangular building, the crafting shop has endured the rise of online retail, shutdowns and a pandemic. The boutique has grown into so much more than a retail shop in the last 15 years. It has become a third space for our community, a place for people to learn new skills and be inspired and connect with others. Our PR efforts over the past decade have played a vital role in driving brand visibility and strengthening the stores community presence. Through strategic media coverage, storytelling, and community-driven events, we’ve built a strong connection with both local and national audiences. Our media work has been featured on MSNBC, Fox, NBC, Good Morning America, The Washington Post, Northern Virginia Magazine, Washington Business Journal, and other local and national media outlets. Other work includes facilitating the first visit to a small business by Vice President Kamala Harris in 2021 to discuss how the proposed federal stimulus plan will help small business owners, especially women-owned businesses during the pandemic, to advising, crafting messaging, and press as the boutique was invited to speak at the 2024 Democratic National Convention. Our PR initiatives have contributed significantly to fibre space’s growth, enabling the yarn boutique to become a recognized and trusted name in the crafting industry.