Salamander Hotels
Industry
Hospitality
Spotted MP successfully led the public relations and partnership strategy for BET Co-Founder and first African-American woman billionaire and CEO of Salamander Collection, Sheila Johnson’s for two of her luxury resorts in her hotel portfolio: Salamander Middleburg, a Forbes Triple Five-Star resort situated on 340 picturesque acres in the historic village of Middleburg, VA and Salamander, Washington D.C. elegant property with a welcoming style of luxury in the heart of the nation’s capital.
We led the regional and national communication strategy efforts for the two properties driving tourists and travelers to stay and dine at the resorts. Our firm also worked with both properties in creating and developing special property activations and partnership development. Our agency advised and designed the PR strategy, created and led story ideas, and cultivated long-standing partnerships through agency connections.
From securing high-profile media placements to crafting compelling narratives that resonate, we’ve helped the Salamander properties boost their visibility, strengthen their brand reputation, and achieve measurable growth. The true impact of our work is seen in the long-term relationships we build with the media, the trust we cultivate with audiences, and the tangible business outcomes the client experienced. Our work has resulted in over 500 media mentions in esteemed outlets such as Travel + Leisure, Forbes, The Washington Post, DC Magazine, Virginia Living, PBS, NBC, and provided over 25 strategic partnerships introductions and business connections for the respective properties.