Town of Vienna
Industry
Economic Development
Our partnership with the Town of Vienna has focused on advancing its goals of community building, economic vitality, and cultural enrichment through targeted public relations and placemaking strategies. By aligning the town’s vision with robust PR campaigns, we hatve successfully amplified Vienna’s unique charm, local businesses, and community events, fostering a strong sense of identity and place among residents and visitors alike.
Our approach to placemaking has been centered on creating vibrant, marketing initiatives that reflect the character and history of Vienna. Through strategic media outreach and public relations initiatives, we have positioned Vienna as a thriving, connected community, showcasing its events, public spaces, and local businesses in a way that enhances its appeal as a destination for living, working, and visiting.
In 2020, our agency was hired to assist the Town of Vienna during the COVID-19 pandemic and since then has been working with the town on a variety of marketing and placemaking initiatives. Key highlights of our work include elevating awareness of the town’s cultural landmarks, promoting seasonal events, and supporting local businesses through shopping centric media campaigns, such as annual restaurant weeks and Shop Local programs, that emphasize Vienna’s unique offerings. We even served temporarily as the Town’s Public Information Officer, providing crucial support while an executive search for a permanent PIO was conducted. Our efforts have led to increased media coverage, enhanced community engagement, and tangible improvements in both foot traffic and town-wide visibility.
The results of our combined PR and placemaking initiatives have solidified the Town of Vienna’s reputation as a dynamic and evolving community that honors its heritage while embracing growth and innovation.