Maurisa Turner Potts
Founder. Marketing Strategist. Change Maker.
Maurisa Potts knows how to get spotted.
With over 17 years of professional marketing, communications and events experience, Maurisa is a master strategist. Her skills in planning events, designing communication strategies and developing partnerships for businesses sets her apart from big name, corporate firms.
Maurisa founded Spotted MP in 2008, after a long successful path in corporate America. Clients of her boutique firm realize the success of personalized service that only comes from partnership with a dedicated, caring professional. Spotted MP’s practice focuses on small-business and non-profits in the areas of charity, retail/destinations, arts, and culture.
Maurisa rolls out communications, plans events and pitches media with a management style that develops lasting partnerships, propelling your business to new heights and growing your business incrementally and exponentially.
While serving as Director of Marketing for the Crystal City Business Improvement District (BID) in Arlington, VA, Maurisa perfected her skills as a brand manager, business development leader and community partner. Arlington is a county known for geographic spread lacking a central downtown feel. Maurisa defined possibilities in the unique area known as Crystal City as an emerging destination for business, shopping, dining and entertainment, solidifying its urban appeal and encapsulating its now known reputation as a premier location.
Maurisa established her career as the Marketing Director for Wickwire Gavin, P.C. a national construction and government contracts law firm. Maurisa built the firm’s marketing department, designing corporate strategy and building all major marketing components. She counts her vision-focused marketing programs for global practice groups as Senior Marketing & Business Development Supervisor at Reed Smith LLP, a Top 10 global law firm, as launching her career. Previous employers include Arent Fox, Arthur Andersen, and Microstrategy in which she led marketing initiatives for each entity.
Maurisa operates with tactical ease. The strategy is personalized. The branding is engaging. The professional results are measurable. Through her marketing boutique, Maurisa has been called a “change agent” and creative visionary for clients and other regional endeavors. In 2012, she founded and launched Alexandria’s participation in the global retail campaign Fashion’s Night Out. After advocating for the City of Alexandria to participate in this economic event, Maurisa produced the one night fashion fete on behalf of client the Alexandria Convention & Visitors Association (ACVA). The evening was a tremendous success receiving over 100+ media mentions, 90 participating businesses, sponsorship support, and attracted new shoppers to Alexandria, spending money in the City’s small businesses.
Follow the media pulse in Washington and you can’t miss Maurisa’s strategically placed client mentions. Expertly cultivated relationships with major media outlets have generated compelling stories for Washington Business Journal, The Washington Post, CNN, MSNBC, People Magazine, The Washington Times, NBC 4, ABC 7, WUSA 9, FOX 5, WTOP News, Northern Virginia Magazine, DC Modern Luxury, and Capitol File. Since her firm’s inception four years ago, she has successful secured over 1,500 media mentions total for her various clients.
As a recognized community leader, in addition to her client work, Maurisa lends her expertise and enthusiasm serving with various organizations. She was appointed to the Executive Board of the prestigious fashion organization Fashion Group International, in which she serves as Development Chair. She is also on the Executive Board of the Alexandria Small Business Development Center and also a member of ColorComm (Women of Color in Communications). Past organizations includes serving on the Executive Committee for Success in the City a professional women’s organization, on the Marketing Advisory Board for the Torpedo Factory Arts Center in Alexandria, Executive Board Member of the DC Chapter of the American Marketing Association, where she held the position of Vice President of Branding & Communications and also a former Executive Board Member for the Greater Washington Fashion Chamber of Commerce.
A proud Hokie, graduate of the class of 1995 and avid football fan, Maurisa enjoys membership in the Virginia Tech Alumni Association (National Capital Region) and is a large supporter of her alma mater.
In March 2011, Maurisa was selected to be on the cover of the inaugural edition of Alexandria Women Magazine along with a feature profiling her as a leading local women-owned business entrepreneur. Fall 2010, Maurisa was also featured in the DC edition of CRAVE, a unique publication highlighting the top female entrepreneurs providing a variety of lifestyle services.
A devoted wife and dedicated mother, Maurisa resides in Alexandria, VA with her husband and son and is often “spotted” enjoying all the DC metro area has to offer her family and many trusted friends.