Maurisa Turner Potts

Marketing Strategist

Maurisa Potts has over 16 years of professional marketing, communications and events experience during which she has developed numerous innovative and customized marketing strategies.   She is also experienced in managing communication roll-outs, event planning, public relations, and partnership development.   Her skill and expertise encompass a variety of sectors such as economic development, hospitality, technology, telecommunications, accounting, fashion, and legal services.

Prior to starting her own business, Maurisa was the Director of Marketing for the Crystal City Business Improvement District (BID), located in Arlington, VA. There she played an integral role in enhancing the image and perception of Crystal City by promoting the destination and urban appeal of the area.   She was responsible for building and leading the marketing, branding, public relations, community partnerships and events for Arlington County’s largest downtown.   Prior to joining the Crystal City BID, Maurisa was the Marketing Director for Wickwire Gavin, P.C. a national construction and government contracts law firm.   Maurisa built the firm’s marketing department and designed its corporate strategy from scratch, establishing all major marketing components and communication tools.   She then successfully moved the firm forward on several marketing fronts, specifically through increased involvement with other high profile organizations which increased the firm’s public relations recognition.   Before Wickwire, Maurisa was Senior Marketing & Business Development Supervisor for Reed Smith LLP, a Top 10 global law firm.   At Reed Smith, she was in charge of developing vision-focused marketing programs for key global practice groups.   Previous employers include Arent Fox, Arthur Andersen, Microstrategy, and Platinum Technology (now known as Computer Associates).

Maurisa serves on the Executive Committee for Success in the City Professional Women’s Organization serving as Marketing Chairman.  She is a past Executive Board Member of the DC Chapter of the Board of the American Marketing Association where she held the position of Vice President of Branding & Marketing Communications.  She is a former Executive Board Member for the Greater Washington Fashion Chamber of Commerce.  Maurisa also enjoys memberships in Ladies Who Launch, Washington Women in Public Relations, and the Virginia Tech Alumni Association (National Capital Region).

In March of 2011, she was selected to be on the cover of the inaugural edition of Alexandria Women Magazine which profiled local women-owned businesses and rising entrepreneurs.  In the Fall of 2010, Maurisa was featured in the DC edition of CRAVE, a unique publication that highlights the top women entrepreneurs that own their business and provide a variety of lifestyle services.

A Northern Virginia native, Maurisa is a graduate of Virginia Tech University.   She now resides in Alexandria, VA with her husband and son.